1. Set Goals and Keep Them Simple
12 Tips to Start SEO Optimization for Your Construction Business
Website competition is just getting stronger every day, especially for small business in the construction industries. The following tips can help put you on the right track to fully optimizing your search engine results and get you the traffic you need for lead generation.
- Put your goals down on paper. You did this for your marketing plan, right? You need to take the same approach to your marketing efforts. If you don’t know where you are going, how do you know when you get there?
- Can you be found easily? Sure, you have a contact us page, but be sure and include your company name and address information on each page.
- Read the rest of this entry »
The Key to a Successful Construction Business is Referrals
It seems like I have had to start my business over each time that I move into a new community. I live in the same state, but have lived in three counties and each move has seemed to cost me a lot of old business. Here’s what I’ve learned in my travels as a general contractor.
Most of my business came from people who referred me and knew that I did quality work. I would work on their homes, provide them with an excellent product at reasonable prices and they would recommend me to any one that they knew. This worked out great, until I moved, and never gave these people my new phone number.
Each time I moved, I changed my phone number and this was before cell phones, and I would lose past customers, this meant referrals. I rarely gave this a second thought, as I was advertising in my local newspaper to get new clients. It wasn’t until a few years ago, when I met someone who explained the referral process to me, that I finally got it.
If you have people that are referring you to other clients, you need to go out of your way to return the favor. Think about this for a second, if someone you knew, is doing something for you, wouldn’t you want to do something for them. The good part about this, is that the more that you do for them, the more that they will normally do for you.
